Do you like coffee? Do you like beer? Of course you do. But there's no way to drink both and still keep a hand free for a cigarette or slot machine handle. Until now:
Anheuser-Busch (BUD) on Monday launched "Tilt," a raspberry-flavored malt beverage blending caffeine, guarana and ginseng — and with an alcohol content ranging from 4% to 6.6%, depending on state laws. It's the latest in the beermaker's bid to branch out into the so-called "malternative" market. In January, the company launched B-to-the-E, another drink with roughly the same ingredients. Anheuser-Busch has also in recent years introduced its Bacardi line of flavored malt beverages.
"From happy hour to a night out at a club, contemporary adults are looking for innovative beverages that fit into their fast-paced, highly-social lifestyles," said Pat McGauley, vice president of innovation and new products for Anheuser-Busch. "Tilt was developed with this in mind because it is suited to a variety of drinking occasions."This is clearly targeted at women, unless "a variety of drinking occasions" means "occasions when you want your buddy to punch you in the stomach." But I guess there's only one way to find out. As soon as I can find this stuff for sale, I'll dip into the LST Petty Cash Fund for some research expenses and get back to you with a review.
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