Cash-crunched Metro to sell ads on shelters

There's only a short time left if you want to get in on Metro's latest cash cow:

METRO may join the nation's other largest transit agencies in allowing advertising on its bus shelters. Currently, METRO is the only agency in a top-10 market that does not use advertising to supplement its operating funds. But this month the agency issued a Request for Proposals seeking "creative approaches" to increasing revenue through advertising. While no decisions have been made to implement this program, METRO is attempting to verify how much real income can be generated.

I've got another idea of how Metro can raise money: enforce the fares!